The legal partner to RecoverMe, the fastest growing provider of breakdown cover in the UK.

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Cookie Policy

Rules around cookies have changed, see how we are complying!

The new European Regulations on cookies, enforceable from May 2012, state that website owners must gain a visitor’s consent to be tracked by cookies on their website.

We wanted to help explain what cookies are, the different types, why the RecoverMe website uses them and how they affect your web experience.

We place a clear message on our website informing you of the use of cookies on our website. This message will be displayed at the top of the RecoverMe website.

Please note that by disabling, deleting, or disallowing cookies via your browser may affect your web experience. You will also find that the functionality of many other websites and services will also be affected.

What is a cookie?

A cookie is a piece of information which a website transfers to the cookie file of the browser on your computer. The browser then saves the information and sends it back to the website server. When that browser returns to the same website the cookie will recognise the user. A cookie doesn’t tell us your email address or any other personal information. If you visit the RecoverMe website from one of our partner links, then the partner cookie will remain on your computer for 30 days so that should you not take out breakdown cover on the first visit, but do on a subsequent visit (up to 30 days) then we are able to correctly credit the referring partner with your membership, however, the personal information you provide through taking out cover will not be shared with any third party, other than as stated in ourĀ  privacy policy.

A cookie will typically contain details such as the domain from which the cookie has come, a value which is usually a random unique number as an identifier and the lifetime (expiry) of the cookie.

There are 3 types of cookies used on this website:

Session Cookies: allowing us to “remember” content from page to page (these expire when you leave the website or close the browser).

Persistent Cookies: which define “Time To Live” and help us to determine how you came to our website i.e. who referred you (these will expire after the “Time To Live” period)

Third Party Cookies: these are cookies from any other domain, such as Google Analytics which allows us to improve our website.

What will a cookie do for me?

Almost every website that offers advanced features such as online ordering utilises cookies. uses cookies to keep track of the information you give us whilst taking out breakdown cover with RecoverMe. Each website utilises unique cookies, which essentially means that the cookies used by one site cannot be used by another.

Why do RecoverMe use cookies:

RecoverMe wants to provide a good customer experience on the RecoverMe website and here’s an example of how cookies can allow this to happen:

Purchase Experience: To remember the details you have given us whilst taking out cover with us, thus eliminating the need to re enter information.

Visitor Behaviour: Coremetrics analytics to track website visits and clicks for pages visited with hourly transaction volume. This allows us to see how our visitors like to use our website and which pages or functions they prefer; this allows us to continually improve the RecoverMe website.

Third Party Referrals: Selected partners may refer you to the RecoverMe website and we track these referrals so we can let them know how successful they have been. This allows us to see where your visit came from, especially advertising on partner sites, and also helps prevent fraud and detect spammers.

Why do I need to know this?

RecoverMe respects customer concerns and we want you to know why we ask you to opt-in and accept cookies. We want to be clear that accepting cookies does not give us access to your computer or personal information. We value our customer relationships and feel that our customers will benefit from cookies on our website, which enhances the web experience.

The majority of internet browsers will provide an option to disallow cookies. You can usually find how to do this in the help menu for your browser. Cookies can also be deleted by using your internet browser, but you must disallow cookies otherwise they will be reapplied the next time you visit a website. To find out more about controlling cookies, click here.


Cookie Type Cookie Name Description
Session Various Various session variables used during the purchase process

We us a number of session variables during the purchase process. Whilst these are not cookies (files created to store information on your computer) they do act in a similar way. They store details and selections which you make through the purchase process in memory and all expire when you complete your purchase or end your browsing session.

Cookie Type Cookie Name Description
Persistent RecoverMe Partner referring tracking

Helps us recognise you as a visitor when you come to the RecoverMe website using a referring link (a link which you click in someone else website which leads you to ours. This allows us to identify which of our referring partners you came from and may or may not (depending on the partner link) change the way that the site is presented (look and feel). This cookie represents a unique number and code which doesn't directly contain or relate back to any personal information about you, unless you purchase breakdown cover at which time the referring partner information will be stored together with your own personal and vehicle details in line with our Privacy Policy. This cookie expires in 30 days or is removed if you purchase breakdown cover so that we can monitor who originally referred you to the RecoverMe website up to 30 days after you first clicked a referring partner link.

Cookie Type Cookie Name Description
Third Party __utma,
Google Analytics

Google Analytics uses cookies to define user sessions, as well as to provide a number of key features in the Google Analytics reports. Google Analytics sets or updates cookies only to collect data required for the reports. The Google Analytics tracking for ga.js uses two cookies to establish a session. If either of these two cookies are absent, further activity by the you initiates the start of a new session.